Unlike traditional solutions with no proof, Insights Network campaign results are transparently displayed for verification using blockchain technology. This protects researches and organizations from inaccurate results and data brokerage abuse.
The current landscape of the data industry is non transparent, linked to identity, and not consumer friendly. Many data points are collected in a non transparent and unethical way.
Blockchain technology can help ensure that data is collected is free from fraud. That is, the data is collected from targeted providers who have provided their data honestly. For example, requesters expect their surveys to be answered truthfully by their target demographic, and not say, a bot.
Data Requesters should be able to get answers to their questions quickly without worrying about the details of how to reach their target demographic. Data Providers should benefit from selling their data without disclosing their identity, only broad demographic information when they consent.